Welcome to the Tranthor Glossary! Here you’ll find concise definitions for key terms you’ll encounter as you build and automate customer engagement on Tranthor.

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Action

A step in a Journey that performs work—most often sending a message to a user on a Channel such as email or SMS.

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Campaign

A programmatic approach to customer engagement. Campaigns in Tranthor automate how, when, and to whom messages are sent across various channels. Journeys are a type of campaign, built as a series of steps and automations.

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CDP

Customer Data Platform. A system that centralizes user data from multiple sources for use in downstream business tools—marketing, analytics, CRM, and more. Popular CDPs include Segment.

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Channel

A medium for delivering messages to users. Common channels include email, SMS, push notifications, and in-app messaging. Tranthor makes it easy to reach users wherever they are.

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ESP

Email Service Provider. Services that handle the infrastructure and deliverability required for reliable email messaging at scale (e.g., SendGrid, Postmark, Amazon SES).

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Event

A single record of a user’s activity—like a page view, purchase, or login. Events are the building blocks for segmentation, triggers, and analytics in Tranthor.

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In-App Messaging

Messages shown directly within your app or website, like onboarding popups or personalized banners. Useful for guiding users and boosting engagement without leaving your platform.

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Integration

Connecting Tranthor to other platforms and tools. Integrations fall into three main types:
  • Data Source: Import user or event data into Tranthor.
  • Destination: Export enriched data from Tranthor to other systems.
  • Channel: Enable messaging via email, SMS, or other mediums.

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Journey

An automated sequence combining triggers, actions, and logic to deliver personalized experiences at scale. Journeys can onboard users, recover abandoned carts, run promotions, and more—all hands-off. Other platforms may call these “workflows,” “automations,” or “sequences,” but in Tranthor, journeys are the centerpiece of campaign automation.

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Reverse ETL

The process of syncing data from your warehouse (like Snowflake, Redshift, or BigQuery) back into business tools (like Tranthor or Salesforce) to activate insights and drive messaging.

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Segment

A dynamic group of users defined by shared attributes or behaviors—like region, product usage, or engagement history. Segments help target the right users with the right message at the right time.

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Template

Reusable message layouts containing logic and variables for dynamic personalization. Templates in Tranthor streamline content creation for emails, SMS, and more.

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Webhook

A mechanism for real-time data transfer between applications. Tranthor can both receive and send webhook notifications, enabling instant updates and integrations without polling.

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Workspace Member

Anyone with access to your Tranthor workspace, such as teammates collaborating on campaigns, data, and analytics.
Need more clarity? Reach out anytime at [email protected]